google adwords on gmail

google adwords on gmail


If your text ads are already getting a high volume of impressions, and you're advertising on the Display Network, your ads might start appearing on Gmail. Gmail can show your ads when your keywords match words used in a person's emails , or if you've added Gmail as a placement to your ad group..


To show your ads on Gmail, you’ll need to use one of the following campaign types:
  • "Search & Display Networks - All features"
  • "Display Network only – All features"
  • "Display Network only – Remarketing"

Add Gmail as a placement

Here's how you can add Gmail as a managed placement to your ad group:
  1. Select your campaign and ad group.
  2. Click the Display Network tab.
  3. Click the Placements tab.
  4. Click the Change display targeting button.
  5. Type "mail.google.com" in the text box.
  6. Click Save to add the placement to your ad group.